Comparison
The branded alternative to GlossGenius, Acuity, Square & more
Most booking tools send your clients to a page that looks like the tool, not like you. ServiceTrove gives service professionals their own installable branded app, with payments, team scheduling, and a built-in AI assistant. Launch in under 5 minutes.
| Capability | ServiceTrove | GlossGenius® | Acuity® | Square® | Vagaro® | Calendly® |
|---|---|---|---|---|---|---|
| Your own installable branded app (PWA) | ✓ | ~ | ✕ | ~ | ~ | ✕ |
| No app store required for clients | ✓ | ✓ | ✓ | ~ | ~ | ✓ |
| Built-in AI business assistant | ✓ | ~ | ✕ | ✕ | ~ | ✕ |
| Custom domain / full white-label | ✓ | ~ | ~ | ~ | ~ | ~ |
| Online payments (Stripe, Apple/Google Pay) | ✓ | ✓ | ✓ | ✓ | ✓ | ~ |
| Push notifications from your own app | ✓ | ~ | ✕ | ~ | ~ | ✕ |
| Team & multi-provider scheduling | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Setup in under 5 minutes | ✓ | ✓ | ~ | ~ | ~ | ✓ |
✓ included · ~ limited or varies by plan · ✕ not available. This comparison reflects ServiceTrove's understanding of publicly available information as of June 2026 and is provided for general guidance. Features and pricing change frequently, so please verify current details on each provider's official site. All trademarks are the property of their respective owners, and naming them does not imply any affiliation or endorsement.
ServiceTrove vs Acuity Scheduling®
Acuity is a capable scheduler, but clients book through an Acuity-hosted page. With ServiceTrove your clients install your own branded app to their home screen and book from there, plus you get a built-in AI assistant and custom-domain white-labeling out of the box.
ServiceTrove vs Square Appointments®
Square Appointments ties you to the Square ecosystem. ServiceTrove gives you a standalone, installable app under your own brand and domain, Stripe payments, and AI-powered scheduling, without locking your storefront into one POS.
ServiceTrove vs GlossGenius®
GlossGenius is popular with beauty and wellness pros for its polished booking and integrated payments, but the booking experience still lives inside GlossGenius. ServiceTrove gives you your own installable app on your own domain, a built-in AI assistant, and full white-label branding, so clients book in an app that is entirely yours.
ServiceTrove vs Vagaro®
Vagaro lists your business inside its marketplace. ServiceTrove makes the business yours: your logo, your colors, your domain, your app. Clients come to you, not a shared directory.
ServiceTrove vs Calendly®
Calendly is great for meetings, less so for service businesses that need deposits, galleries, client management, and a branded booking experience. ServiceTrove is purpose-built for service pros and launches as your own app in minutes.
Full comparisons
Frequently Asked Questions
What is the best alternative to GlossGenius, Acuity, Square, Vagaro, or Calendly for service businesses?
ServiceTrove is a strong alternative for service professionals because it gives you your own installable branded booking app (PWA), an AI business assistant, Stripe payments, team scheduling, and custom-domain white-labeling, starting at $35/month with a 7-day free trial and no app store required.
How is ServiceTrove different from a hosted booking link?
Instead of sending clients to a third-party booking page, ServiceTrove gives you your own app that clients install to their home screen and open directly, under your brand, on your domain.
How long does it take to switch?
Most businesses launch their branded ServiceTrove app in under 5 minutes: add your services, branding, and availability, and share your link.
Make the booking experience yours
Try ServiceTrove free for 7 days. Your own branded app, live in 5 minutes.
Starting at $35/month · No credit card required